Creating a social presence for the organisation on different social media networks.
This helps an organisation maintain online reputation and build brand awareness.
When creating a profile for the company, the following needs to be considered:
Viral Market: How viral is the content?
Regularly updating the content is a must.
Leverage two way conversations and interact with your audience.
Building Followers on LinkedIn, Face Book, twitter etc.
Contests and special offers for enticing the users.
Identifying influencers and getting them to promote our campaign.
Identify the Core content that needs to be circulated. Sharing useful content, taking
the user feedback and surveys. Encourage discussion and two way communications using
emails. Can use Auto responder setup. The free offers on the website can be posted
via emails or RSS auto responders to ensure that you are in touch with the prospects.
Email can be circulated for creating brand awareness. Readers can post their feedback,
inputs and suggestions, which can be posted on the website. The updates and latest
developments can also be posted to the users who sign up with the company.
Online advertisement is the best and very effective tool to maximize visibility,
drive traffic to the company’s website, increase the sales and build a solid brand
in the process. There are so many advertising companies that are providing different
types of advertisement services to improve your business.Online marketing is becoming
very popular. Online advertisement has become a very profitable way of marketing
products and services of the company.
Mobile Marketing involves communicating with the consumer via mobile device, either
to send a simple marketing message, to introduce them to a new audience participation-based
campaign or to allow them to visit a mobile website. Many successful organisations
successfully employ mobile sms marketing strategy to promote their schemes. Some
companies also use mobile apps for disseminating information and contents for quality
leads.
Business blogs that convey a purpose generates quality traffic and leads. The key
question is what are you trying to convey to the potential customer? Building a
niche is tough. Most effective bloggers do not talk about their products/services
but about the common industry issues and the problems. They convey to the users
how their product/service can solve those problems.
Search Engine Optimization
SEO is the art of influencing search engines in order to improve rankings and secure
top positions for keywords. SEO can improve website rankings, boost brand awareness,
drive high quality website traffic and increase conversions.