Quality Content For Winning Business is an influential strategy used by leading brands in the digital age. This infographic illustrates how content is influencing the way customers buy products and services today.

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Content is the new deal breaker in the digital world. It is one of the most effective ways of promoting a business or a brand. Creating consistent content that engages the users requires channelized efforts. A good content strategy is important to establish your credibility, generate effective leads and ultimately grow your business. Blogging is one of the most influential ways to generate qualified leads for a business. Here is a list of secrets from the top brands on generating great content to win customers.

1. Use tools like BuzzSumo and Quora to research on topics. These tools also provide you do content analysis, help you see the popularity of different topics and collect alternate view points. Figure out the buzzwords in your industry and create compelling blog posts around them to attract visitors.

2. Research and study your competitors. Learn from the most influential competitors, it will also help you to analyse your industry better and uncover important areas. The key topic areas, trends and knowledge around new developments are extremely helpful for writing winning content.

3. Create content with the USER in mind. Create content that is Unique. Promote it on Social Media. Engage the audience. Write for your targeted Readers.

4. Plan your content with the customers in mind. The content should be developed with the end goal of addressing the concerns of your potential customers. The content plan should revolve around your customers. Establish trust with well document white papers, customer testimonials, and case studies for your business.

5. Understand which social media channels are best for your business. While LinkedIn is the best platform for professionals, Facebook gives you the access to the masses, Twitter is where you can find influencers, and Youtube can be used for promoting videos and stories related to your brand. Analyse the different times, themes and influencers which can amplify the reach of your content.

6. How will your customers find you? What keywords are they likely to search before they can home in on your website? What are your prospective customers looking for? What are their questions to your sales team? What questions are they likely to ask on forums? Answering these questions will most likely generate target keywords that you should write about. Generate content around these topics which are most likely to be searched by your prospects.

7. Grab the attention with catchy headlines. Studies suggest that great headlines results in more views, shares and higher engagement. Use tools like Coschedule to analyse your headlines. A powerful and magnetic headline is sure to grab attention and viewership.

8. Create a checklist to review the content like the one below. Buzzsumo analyzed over 100 million articles to study which articles get shared the most. Here is a quick summary of their findings:

a. Well researched & long articles get shared more often than shorter articles. Well researched articles over 1000 words get more shares on social media compared to shorter articles

b. Adding an image in your post leads to more Facebook shares.

c. Adding an image in your post leads to more Twitter shares.

d. Appeal to people’s emotions. Awe, laughter and amusement leads people to share the articles.

e. Create lists and Infographics. People are likely to share lists and Infographics more than other forms of content like videos, how to articles and other types of content.

f. 10 is the magic number for lists.

g. People tend to share things that look trustworthy to them. When content comes from a credible source or brand, it is more likely to be shared, especially on Twitter, LinkedIn & G+.

h. When an influencer shares your article or post, it creates a multiplying effect on the overall shares.

i. Promote old articles on a regular basis.

j. The best day to publish content for social shares is Tuesday.

9. Use visually appealing content to woo your prospects. Attractive Infographics, use of images and captivating videos etc are great ways to pull visitors to your blog. Create a compelling story of your brand using these visuals to connect to your audience.

10. Monitor and analyse the impact of the articles and other content posted on the social media with tools like Hootsuite, Social Mention, and Topsy. These tools help you to figure out realtime impact of the content on various social media and also keep track of online conversations about your brand.

Great brands around the world are now trying to seize the digital media opportunities to advertise themselves. Companies such as General Electric, Coca Cola & Sears are just some of the names that are dominating the digital landscape with content marketing. These companies are able to leverage online channels by producing quality content that is interesting, valuable & worth sharing.

Content marketing is now one of the mainstream ways to engage, empower and attract the consumers. Brands which are establishing themselves as strong digital publishers are able to generate leads and win business.

The post 10 Secrets to Creating Great Content for Winning Business appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.

Everyone is jumping on the band wagon for content creation these days. There is huge amount of content generated on the web every minute. The web content is growing exponentially. As per the study done by Domo in 2014, it shows that every minute, FB users share nearly 2.5 million pieces of content, 300,000 tweets are posted on twitter, 220,000 new photos are posted in Instagram, Youtube users upload 72 hours of video content, over 200 million emails are sent, Google receives 2.5 million search queries. Yes, it takes only a minute for all this. The world has never before seen so much content in such a short span of time.

 “Every two days now we create as much information as we did from the dawn of civilization up until 2003.”  Eric Schmidt, CEO, Google Inc.
Brands are competing for glory in the race for content creation. It is leading to more and more content. There is a fine line between what is acceptable to users and content that is meaningless created for search engines.  Digital marketing is a way for businesses to take the lead is not a secret anymore. Hence more and more companies are having dedicated teams for generating content. Google & Other search engines help brands to be recognized by ranking them high for valuable content.

How Content Helps Companies

Good content requires a thorough understanding of the customers. Content which is developed around your prospective customers is likely to engage them & produce the results. The digital world is driven by the quality of the content. Companies who are creating value for their customers are winning. Quality wins the race of content on web. Quality content is a sure fire way of building recognition for your company. Informative blog posts. Write content for your users that is valuable, engaging and worth sharing. When brands create high quality content, it is shared by users creating a ripple effect. A look at how quality content can help companies to grow their business:

1. Brand Awareness: Quality content attracts visitors. The visitors are hunting for information that is valuable for them. If a brand is posting articles, videos, Infographics that are valuable, it develops trust and awareness with the visitors.

2. Engage Your Visitors: When you write quality content for your visitors, it is bound to attract visitors. The visitors are often interested in knowing more about topics that engage them. The content acts as establishes the core competency of a company & builds a loyal follower base.

3. Social Media Sharing: When the content created by companies is appealing, the visitors often share it on FB, LinkedIn, Twitter, Instagram, Youtube & other social media channels. The content becomes an authoritative way in which the brand can be recognised. These posts when shared on social media result in more traction and eye balls, which is an ideal scenario for any business.

4. Search Engines: Almost all buying decisions in the digital age start with a Google Search. Good quality content is ranked high on search engines. It becomes a way for people who are looking for particular topics to see your content & discover your brand. Companies who are pooling information are able to attract qualified traffic and rank high on search engines like Google, Bing, and Yahoo etc.

5. Leads: When you post informative content, it helps you to interact with your visitors. The visitors often ask questions and engage in dialogue with your company. The web becomes a tool for generating qualified leads for your business.

6. Feedback: Interaction with your visitors is invaluable. When you post content, it allows you to take feedback from users. The feedback may be important in shaping your products/services. Listening to your audience, taking their inputs and incorporating the feedback may be the difference between success and failure for an organisation.

7. Distinguish yourself: Your brand perception can be conveyed by the theme, relevance and the quality of the content it creates. The web is a great way to distinguish yourself from the crowd. The companies can educate their visitors about its niche & the value in it for its customers.

8. Reputation & Credibility: A good content strategy will ensure that your business is easily searched on internet. It helps you develop trust and credibility. A good online visibility is a must to boost your reputation and gain a competitive edge in this digital age today. Digital leadership creates reputation and credibility for a business to grow globally.

9. Tap Internet Users: There are more than 3 billion internet users worldwide as of 31^st Dec 2014. The number is growing every minute. Businesses that are looking to tap into the global internet users for are able to generate unparalleled opportunities. Content marketing helps you to tap into the global pool of users for your business.

10. Increase Sales: The business objective of generating high quality content is ultimately driving more sales. Web is a great place to generate qualified traffic, interested prospects and leads. Content is an enabler for making your sales teams more effective. When your website is filled with interesting and informative content, it will help you to drive business more effectively. The case studies, white papers, articles, blogs, videos, Infographics etc are developed to impress your customers and result in more sales for your business.

Content marketing is emerging as one of the most important avenues of building brand awareness, educating users, interacting with prospects, taking their feedback, building qualified leads and eventually generating business. The global pool of internet users power the web and content marketing is an effective way to tap into them.

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