No matter what industry you’re in, UX design could be the difference between a lackluster online presence and one that generates meaningful leads. Studies have shown that website users are quick to click away if something doesn’t immediately catch their interest. That makes the UX design and visual appeal of your site vital.

UX design can convince users to stick around, but the ultimate goal should be to convert website users into paying customers. Doing this really centers upon marrying your website’s design with a pleasant customer experience; from their first click onto your website, a customer should have an easy time navigating and finding what they need. If you’re looking to improve your website conversions, here are a few ways you can improve the UX designs & customer journey on your site.

1. Offer Help

You should have a help center where customers can get all their questions answered with no trouble. When you have a help center, there should be easy and accessible ways for the customer to reach your company. The UX design of the site or product should facilitate users to take actions & get moving. It should augment the customer journey to find the answers to get things done.

2. Use Multiple Tabs

Use as many tabs as you need to help with navigation around your site. When the customers are frustrated about navigating your site, they are more likely to leave the site in favor of another company. Make the tabs easy to read, and line them up in a place where the customers can find them easily.

3. Use Multiple Contact Channels

Utilize as many contact channels as you can. You should have social media accounts, a phone number, email, and an address where people can reach you. When you give the customer multiple ways to reach you, they are more likely to shop with your company in the future. Plus, you’ll find that it is easier for you to contact customers to follow up on their issues.

4. The Instagram Story

Instagram stories are a great thing to use when you want to communicate with your customers or market your products. You should use the story as a way to quickly convey your message or new marketing plan. You also need to put as many influencer messages in the story as you can. Every time your customers come back to your IG feed, they need to see something new in the story. You could even use IGTV to advertise yourself.

5. Facebook Business Pages

Facebook business pages are helpful because you can utilize the business page as a home base for all your information. When people check out your business page, they are expecting to find contact information that they might use to send you a message. You can link your phone number or address so that customers can call you or get directions to your location.

6. Determine Your Brand and Aesthetic

You should use the same aesthetic on all the pages that you manage. Your customers need to know that they are on your official page just by how it looks. When customers get confused or feel like they are on the wrong page, they will move on to another company or site. If your company is listed through a site that already has a predetermined style like Amazon or Facebook, then being consistent in your work is vital.

7. What Is Trending?

You should use trending news to ensure that you capture the attention of your customers. When customers are searching for products or services, you will rise to the top of the search results because you are talking about current trends, keywords, or news stories in your posts, articles, or advertising.

8. Do You Support Any Causes?

In today’s world, it is vital that your company aligns with social causes. You should add any causes that you support to all your pages. You want your customers to know that you take corporate responsibility  seriously and in order to do so, it’s important to have a call to action area that permanently exist on your site.

If you follow each of the tips above, you now have built a beautiful customer journey & experience. Each step in the process ensures that your customers know what you are about, how to reach you, and can easily shop with you.

Author Bio: AnnaBeth Rouse is a contributing writer and media specialist for The Mountain. She regularly produces content for workplace blogs on corporate responsibility and green manufacturing.

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Dashboard is perhaps the most important element for aggregating information for users. It is the first interface that all users interact with. For an enterprise software, it is very important to create dynamic dashboards that maximise efficiency of users. The user experience, the way data is presented and ease with which key insights are delivered by the software can create a huge difference to the productivity of its users.

What is a dynamic dashboard? A dynamic dashboard rearranges itself according to the changing data patterns in the system. It presents the most relevant information to its users. For e.g. if there is a high priority proposal for approval, then it highlights it for the user to take the required action.

A dynamic dashboard  provides an overview of the most important information at a glance. The dashboard provides an easy way to navigate directly to various areas of the application that require users attention.

The essential features of a dynamic dashboard are as follows:

• A dynamic dashboard shows useful information in a nutshell. A user can act upon this information, the visual representation of data makes things easy to understand.
• An effective dashboard is able to help its users comprehend, analyze, organise work as well as provides key insights for taking action.
• The dynamic dashboard changes according to the context of the users, role types and also highlights most relevant information to the users.
• A dynamic dashboard places all information for improving users productivity, efficiency and improves teamwork.

In this post, we discuss UI & UX design tips for building effective dynamic dashboards:

1. Organized Information

A dashboard needs to organise information. The design of the dashboard must map the data, graphs and key action items according to the role type of the users. The information is presented in terms of the importance of information to the users. For e.g. key alerts from managers, pending important activities or action items are highlighted.

The information is organised so that key elements stand out, visible clearly and quickly. The design layouts should make drilling down information seamless for the users.

2. Consistency

The dashboard information should be consistent across devices, platforms and screen sizes. The consistency means that the important information should be available to the user irrespective of which screen they are using.

The look and feel of the dashboard are also integral to its functioning. The generic color conventions should be adhered to, the fonts, placement of charts, information grids, navigation etc should be carefully planned. For e.g. red means bad, green means on target, highlighted color for something that needs attention etc.

3. User Mapping & Visualization

Who will use the dashboards? What will the main purpose of the dashboard? Which information elements must stand out? How and which devices will be used for accessing information? Any cultural considerations for designs? What will make your users successful?

Answering these questions will ensure you understand the key needs of your users and can design things according to them.

The font style, size and visual hierarchy of the information can be decided based on the user demographics. The visual presentation should make things visible according to its importance. This can be achieved by placing the key information in the larger fonts and even with different colors and less important things in relatively smaller font size.

4. Timeframe

The usefulness of information is dependent on time factor. The dashboard should consider consistent time frames. For e.g. the information on the dashboard could be displayed weekly, monthly or quarterly depending on the business case.

A consistent time convention can make life easier for the users. The historical data and information can also be accessed with more options. Clear time labelling of information, charts and data makes a dashboard readable. Clarity on dates and time periods serves utilitarian purpose on the dashboard.

5. Iconography

Iconography

Icons are very handy components of the dashboard, they add significance & highlight important information. Icons can be used to indicate action required from the users too.

The icons can be used alongside information, for e.g. a red clock icon can be used to display delay of a task. An icon can be used for better visualisation of data, it should be simple, symmetric, meaningful and work consistently on all devices. Using familiar icons reduce the processing time to summarise data and deliver betters readability.

6. Simple Charts

The data can be represented with clarity using simple charts, graphs, pie graphs etc. These charts can represent information, sort the data and provide a visual comparison too. Fancy representation of the data can clutter and complicate things.

Data can be sorted as per business needs using charts and graphs. For e.g. a sales manager can have monthly closing figures of his sales team, sorted by revenue. Use clear and crisp representation on your charts. For e.g. don’t add big labels that take away the look & feel of the graphs.

The charts can be used to display the Key performance indicators, according to the roles of the users.

7. Inverted Pyramid: Information Layout

Business applications are created to save time, increase efficiency and help users accomplish their tasks. The general rule of thumb is that you display the most important information at the top, stack trends in the middle and display grids and details at the bottom of the dashboard.

The inverted pyramid is a metaphor used by writers and journalists to illustrate how information should be prioritized and structured in a report. It places the most important information at the top.

The key data patterns, analytics and display grids shouldn’t take more than a glance to capture the important elements. The inverted pyramid layout helps designers to achieve that.

8. Interactive & Dynamic

Dashboards represent a sea of information, very often they integrate various data sources and provide a holistic view of organisational data. The data is dynamic and changing rapidly. The priorities in business also change frequently.

A dashboard should have the dynamism to capture the essence of the business functions it addresses. It should aggregate information, key metrics and graphs etc into a single page.

Dashboards elements like grids, tables, graphs etc. can also have filters, sorting features for the users to interact with the data. The users can also customise information according to their needs to reorder and rearrange information according to their dynamic business needs.

Conclusion

Data dashboards for business applications and enterprise software products can make a huge difference. The way the application interacts with its users through its dynamic dashboards can improve the day to day lives of its users.

If you want to discuss your enterprise software product design, you may get in touch with us.

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UI & UX are emerging as influential marketing and customer service tools for digital products. User interface introduces your product or application to the world.

A great user experience leaves them with a great impression, it makes your product or application usable and helps you win more customers.  

Every visitor that uses your product or service is a potential customer. The UI and UX designs create the first impression for your brand, they help you turn the visitors into loyal customers.

According to Google research, 26% of all installed apps are used only once. The main reason for this is poor UI. On the other hand, well designed products and apps are largely responsible for retaining as well as attracting customers.

Technology is rapidly changing things around us. UI and UX are not far behind. Here, we evaluate the top 7 trends that are dominating the UI and UX trends for web design and digital products.

1. Banner Image or videos for Landing Page:

Banners for websites with big images or eye catching videos capture the user’s attention in the first few seconds of the interaction. Whether you’re introducing a product, service or your business.

An impressive banner can contribute emphatically to the visual appeal & content of your portal.

Banners are great elements in setting up expectations, conveying the core message and winning the visitors.

A good banner design is informative, emotionally engaging and introduces your product or services with aplomb. Prominent banners:

• Create a strong branding
• Convey the core message with great visual presentation
• Create a stunning impression and captivate users
• Set the theme, mood & make your offerings appealing
• Demonstrate the value proposition for the users

2. Voice Enabled Interfaces:

With the rising voice enabled applications, the UX of voice is a crucial component in any UX design. Voice interactions enable the use of voice to help the user understand the functionality of the applications to get things done.

Google voice search, Alexa, Cortana, Siri are great examples of voice enabled applications. These applications are meant to provide great customer experience and evolving fast to provide an alternative to the
screen based design interfaces.

Many enterprise softwares, web applications and other products are also driven by voice interactions. The idea is to design the interface in an intuitive fashion that provides peace of mind solutions to the users.

For e.g. These voice activated apps can take voice orders, buy you grocery & lunch from the nearest outlets.

3. Bold and Attractive Typography :

Well-designed and attractive typography is always in vogue. It’s hard to beat great typography, because it uses text content in creative ways to a brand’s message.

The quality and choice of fonts for the designs are important elements for a strong visual presentation. The three essential elements of typography include legibility for distinguishing characters, readability for clarity, & aesthetics for creating impact & delight.  

4. Animated Graphics :

Animations never fail to catch users attention. The animations can be used for story telling or conveying the central message of the portal.

There is something attractive about cartoons animations that creates bonding with users.

Interactive animations using photos, fonts, buttons and GIFs are helpful for enticing users and creating a pleasant experience for them.

Airbnb used animations to convey how the site works. It was an instant hit with the users, it helped create a unique branding and at the same time made the users aware of what Airbnb was all about.

5. Native Mobile Experience :

Responsive designs are simply not good enough, until they’re tailored for native experience. Whether it is the text or the images, the web designs should appear app like on the mobile device.

Users should be able to seamlessly switch devices with consistent experience. The texts, font families, images, animations and videos should be done with mobile experience in mind.

As users get exposed to more web designs & apps, the usability aspects drive the adoption. The quality of user experience is very important. For the UX, Good enough is not good enough, it has to be standout.

6. Creating Impact with UI Components and Icons :

The UI components and icons are fundamental requirements in building a great digital experience. It is easier today to find lots of UI components and icons, thanks to Google.

Google provides a rich library of icons, fonts, typography, imagery and colors etc with its Material design resources. Whether you’re building a retail app, a software product or a dynamic website, Google Material design resources can be quite helpful.

Brands are also investing resources and building their own UI components, icons and distinctive layouts for creating a unique experience. The navigation, efficiency and rich interactions with the apps can be used for building exceptional software products.

7. Linear User Flow :

A linear user flow helps the users focus on one action at a time. It has a clear action step defined at every stage. For e.g. when you book a taxi using Uber or Ola, you select your destination in the first step, your pick up point in the second and book the taxi in the third step.

It makes things very easy for the users to have only one action item per step. The concept of linear user flow makes the applications intuitive and seamless for the users.

Any great product or design ultimately helps users to accomplish what they want. The ease and effectiveness with which users can get things done goes a long way in making the app or the product successful.

Conclusion:

Kreyon Systems uses UI and UX designs for software product development and charting digital transformation journeys. Design thinking is playing a bigger role in building products and simplifying user journey. The power of design cannot be overstated as they shape the digital products and web experiences to greater heights.

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