1. Strong Brand Differentiation with compelling Designs :

The renowned ecommerce companies provide options for businesses to sell through their platforms. However, businesses have a distinct advantage in creating their own customised ecommerce websites. With a custom ecommerce portal, these businesses can express and their brands. They can create strong differentiation from their competitors. The visual appearance & design of the ecommerce site creates an impact on how the brand is perceived by the users. The personality of the business, its core values and differentiation can be communicated effectively with a designer portal. The internet has changed the rules of the game; today brands built on internet are ruling the world. An ecommerce website can bring tremendous ROI for a business, especially when the brand offers great products.

2. Multi Device Optimisations :

The multi device optimisations are a must have functionality for all the corporate websites. It becomes even more important for an ecommerce site to ensure that users are able to browse and buy products from their mobile devices. The multi device optimisation should ensure that users have a consistent experience of your portal across devices, browsers and platforms. The designs should keep in mind the usability aspects and offer app like experience for the mobile users. The designs of the buttons, layout and overall visual look & feel should make it seamless for the user to purchase products.

3. Shopping cart, Purchases & Payments :

The ecommerce portal with a very simple navigation offers intuitive and seamless shopping experience. The objective of an ecommerce portal is to increase sales for the products. A minimalist design with shopping cart, multiple payment options makes it easier for the users to purchase products. The choice of multiple payment options increases the probability of transactions on the site. The secure checkout and multiple payment options are key drivers that prompt people to purchase on ecommerce sites. Once the payment is done, all the orders can be tracked from the admin panel. The total number of orders, their delivery status, payments collected and other details are available for the administrators.

4. Special Offers & Discounts :

One of the key aspects of an ecommerce portal is its unique offerings and deals offered to the customers. The ecommerce portal should have provisions to create the deal of the day, offer discounts on selected products and have bulk booking offers. These offers can be regulated from the admin panel of the portal. The special offers and discounts on the products have an impact on the sales of products. The volume of sales generally increases with deals, discounts and special offers. The designated authorities can analyse the impact of offers on sales and overall business.

5. International taxation & Shipping :

Running a global business can be complicated with various international taxations and regulations. The ecommerce portal can be configured to handle these complexities for the business. The operations can be simplified where all invoices and purchase orders are configured to charge the taxes according to the locations of the clients.

For shipping, the businesses can charge additional costs for delivery based on the package size, package weight, departing country, destination country, insurance & custom costs etc. The charges can be calculated based on customers delivery address. Some international courier providers offer APIs and services for dynamic calculation of the shipping costs for these parcels. They can be integrated to the ecommerce site to offer complete solution for the customers. The delivery process for the products can be tracked through the admin panel. Customers can also track the status of their orders online.

6. Products Galleries, reviews & other details:

The product galleries should be compelling for the visitors. Beautiful images of the products with trendy layouts add to the look & feel of the site. The complete product specifications and details should be provided to the users. The customer reviews and feedback are also helpful to build credibility. Options for zooming effects, different colors and sizes are also popular for ecommerce sites. Brands are also experimenting with innovations using technology. Some of the retail stores provide virtual tools where users can try various dresses and picture themselves in those outfits.

7. Manage Inventory, categories & online store :

The number of products that can be sold through the online store can be organised through categories and subcategories. These categories and subcategories can be managed through the admin section of the portal. Businesses can also evaluate the demand for products in various categories. The decisions to add new line of products, categories can be driven by their demand. The online inventory management helps an organisation to build a demand driven operational model. The realtime availability of stock and pricing for various products can also be managed through the online store.

8. Customer login & registration :

Online merchants that require the users to fill too much information end up losing many of them. When a customer is expected to make the purchase, things should be very easy. The customer sign-up options can be facilitated via google, FB, Twitter logins to reduce time and efforts. A one or two step sign up process is all it should take the customer to make a purchase. Once the customer creates the account, they should be able to see the order history, delivery details and other recommendations based on their preferences. The ecommerce portal should be backed by the strong analytics platform for studying the buying patterns of its customers.

9. Search, Sort & Filter options :

With so many categories, products and choices, it is easy for the user to get lost on an ecommerce website. However, the best ecommerce portals ensure that they have an intuitive search, which helps the users to locate the products they’re looking for. The searching and sorting options are one of the most crucial aspects of the online store for improving the user experience. The site should allow the user to search products, sort them by categories, color, size, price etc. When products or items are not available, users should be able to request items on the portal. These requested items can be tracked by the back end or the admin interface of the portal.

10. Bestsellers & featured items :

The bestsellers and featured products section highlights the key items offered by the business. In a dynamic environment, the most popular products & items can be featured. The online merchant can decide to highlight some of their premium products as featured listings on the home page itself. The number of the featured items can be configured from the admin panel. The bestsellers can be generated automatically based on the sales volumes of the products. The demand for the products is likely to be higher when they’re featured on the home page. The trending products or recommendations can also be highlighted on the portal based on users browsing history & purchases.

11. Customer Loyalty & Discounts :

An online portal allows the business to track the details of their customers. For every customer, the ecommerce site maintains a distinct user profile. All their previous purchases, transaction history and most frequently visited pages can be stored for each customer. This feature is extremely useful for offering personalised recommendations and also offer discounts to loyal customers. The customer loyalty, lifetime value and discount details are immensely useful for business. The administrator has access to all these details. Businesses can figure out their most valuable customers, their locations, age groups, spending habits and other details with this data.

12. Dynamic Content Manager :

High quality content differentiates and provides authenticity to a brand. The top businesses use content to build rapport with their users. The content represents the voice of the brand. The ecommerce site with capabilities for dynamic content management helps to establish trust. Images, videos, blog articles, lists, how to articles, animations, audio podcasts are pieces of contents that can be published on regular basis. The ecommerce sites can create content in tune with their brand image to engage users. The content also helps the site to rank higher on search engine listings.

13. Returns & Refund Policy :

When customer makes a purchase and finds an issue with the product, they should be able to return the product & get refunded. The returns and refund policy should be transparent & hassle free. The reputation of an online brand is crucial for its success. The process to return the product should be seamless for the customer. The refund or the replacement of the product should be done promptly. The ecommerce website should take care of all this with utmost ease. The administrator can track the percentage of returned products. Online store makes it easy for the analysis of returned goods & ensure proactive steps to circumvent this.

14. Order Management :

An online store not only provides an avenue for additional sales, but also organises information. When a new purchase is made, the administrator gets notified about the order on their mobile or email. The order management can be done through this portal to manage parameters like total number of orders, orders delivered late, turnaround time for delivering products, average number of orders per week, total value of the orders, orders by location etc. When the customer completes the purchase, the order status is reflected on the back-end. The businesses can track the status of the orders and close them upon successful delivery.

15. Customer Care & Support :

People are used to shopping from the brick & mortar stores. They find people to guide them through their purchasing. They can ask questions, get personalised attention and recommendations during the purchase. The online stores should also offer similar experience for the online buyers. The users should be able to ask questions related to the product, get personalised recommendations and be able to interact with product experts as per their needs. A good ecommerce portal ensures that it provides interactive support options via live chat, toll free numbers and personalised attention for faster resolutions. An ecommerce portal automates actions taken for product returns, refunds or delayed delivery for faster resolutions.

Forrester says the number of consumers browsing and buying online will hit 270 million by 2020, driven largely by activity on mobile devices. As per US commerce department, online sales in US alone was $335 Billion in 2015 & expected to be $523 Billion in 2020. The ecommerce represents one of the biggest opportunities for businesses to expand their sales globally. An ecommerce platform for your business can help you to create global visibility, improve your reputation and sales.

Kreyon Systems ecommerce development services is helping clients manage their online stores and business digitally. Please reach out for any assistance or query.

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This infographic explains how you can boost sales with your website. In the internet driven marketplace, the web can play a pivotal role in shaping the sales for a business. Learn more on how your existing dynamic website can multiply your customer reach. If you are looking to set up an ecommerce development or web development company, please get in touch with us.

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The web is a platform with over 3 billion users. It is a great avenue for brands to generate traction and showcase themselves on a global scale. Most purchases in today’s world start with a search engine query about the product or service.  The website of a business plays a pivotal role in creating brand awareness on the web. A strong brand on the web can make a business stand out from the competition and open up new avenues for growth. The customers today are relying on digital channels for collecting information about brands, their websites, company details etc before making the purchase. As per McKenzie, more than 50% of customers make their purchasing decisions online; the web is increasingly influencing buyer’s decisions. A great corporate website is one of the most important ways to leverage the web.

To evaluate your website, please try to the answer the following questions:

Is your existing website truly world class?
Is your website up to date with the changing trends?
Are your mobile web visitors happy with your website?
Is your Current website user friendly?
Is your business easily recognisable on Google, Bing, or Yahoo?

If you are looking to address any of the above mentioned, consider revamping your existing website or creating a dynamic, world class portal for your business. Times are changing; the young and vibrant platforms are winning the battle for user attention.

A great corporate website is paramount to winning & influencing consumers today. A look at some of the crucial elements of a winning website:

1. Captivating Design: The look and feel of a website goes a long way in winning the visitors. A site that looks stunning immediately captures attention of the users. Great brands like Apple, Amazon & Google have shown the power of a captivating design to win the users. These brands have dominated their industries owing to their stellar designs and top user experience. The design of your website must be used to convey its purpose, brand and help you to win the visitors. An easy Navigation, good colour combination, top logo, use of creative designs, pictures and fluid work flow are some of the basic elements of an impressive website.

2. Compelling Home Page: Your home page is the corporate headquarter on the web. It should be impressive and used to persuade your visitors with a strong pitch. Your home page is where most visitors enter your website. It builds trust, articulates the value and expresses your brand. On average, you have less than 10 seconds to grab the attention of the visitor. A visually appealing and informative home page goes a long way in establishing the credibility of a brand. It can be used to convey the most important aspects of your company in a lucid and attractive manner.
3. Company Information: When people are searching you on the web, they are looking for relevant information about your business. The information rich websites are more likely to generate web leads. So, populate as much information for your visitors as you can on your website. They help the visitors in assessing your business.  Buyers search for information to be certain about the products and services they are looking to purchase. Credible information about the company establishes trust with the visitors, which is important to make them into customers.
4. Products & Services: Address the customers on how your products & services will cater to their needs. Highlight important aspects of your products & services. Make it easy for the visitors to go through the details of your offerings. The visitors are also looking for information on how you will serve them after sales. Post sales support is an important parameter for converting visitors to buy your stuff. Addressing them on your website gives confidence to visitors.
5. Contact Information:The contact information of a business should be transparent & available to the consumers. Great brands are aggressively pursuing different channels to engage with the users. Contact information, phone numbers of representatives and emails are also important to win the trust of the visitors. The visitors expect to communicate with the company on their desired channels. Consumers are looking to connect to companies through social media, web tools like chat, audio or video calls.
6. Customer Centricity: Your visitors are not interested in your products & services. They are looking for solutions to their existing problems. They are looking at your website to see what is in it for them not what you offer. The best websites are developed from a customer’s perspective. They reveal how the customer will benefit from using their products & services. The customer is the lynch pin around which a good website resolves. Develop the website for your customers and cater to their needs.
7. Integration with Social Media: An attractive and appealing website with pictures, videos, Infographics generates interest among consumers. Users also like to share interesting bits on social media. A good corporate website is developed to make sharing on social platforms easy. The website should provide the users options to share the content on sites like FB, Twitter, Instagram, LinkedIn, Youtube, Whatsapp and other platforms.
8. Client Testimonials & Case studies: Your website must resonate with your visitors. It should create trust, reliability and credibility in what you are selling. It should create a strong value proposition for them to go with you. Adding client testimonials and third party reviews of your products & services helps to create that trust. The top brands are adept at exploiting the customer testimonials, references and case studies to establish rapport with new prospects. These elements are crucial to generate business.
9. Call to Action: A simple, direct and effective call to action is a must for turning visitors into customers. Brands use trial runs, newsletter subscriptions and various other methods to woo their visitors. Call to action should be visible and must be used on all relevant pages, if not all pages.
10. Mobile Friendly: The web visitors are growing at an alarming pace, more than 50% of them are now coming from mobile devices. The mobile web is the new majority. The visitors expect a seamless experience from the devices of their choice now. The top brands are creating separate mobile versions of their corporate sites to ensure consistent user experience across devices. In the digital age, mobile support is a must have feature.
11. Effectively Sell: Everything that is needed for the visitor to make a purchase for your product/service should be provided on the website. The web is a great place for e-commerce; more and more firms are trying to increase online sales for their business. The user should find it very easy and seamless to buy things from your website. Ensure that the website is fast, secure and provides payment options for the visitors to make a purchase.

The market place is overcrowded, you need differentiators to stand out and a great website can help you do that effectively. You get instant recognition and stay on top of people’s minds with a world class website. It facilitates interaction with your visitors and customers. It communicates what your brand stands for and what you’ve done for your customers. A great website builds trust, validates your presence, establishes rapport with the customers and helps you to sell effectively.

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