1. Creative Enterprise

With design thinking, organisations are well equipped with a step by step guide to experiment, connect and bring teams together for solving problems. This approach creates a flat structure where the emphasis is on building and unleashing the best solutions for the customers.

The design thinking process helps teams interact more effectively using visuals. It helps teams exchange ideas tangibly and increases overall understanding to solve the right problems. Design thinking approach clarifies the end goals and helps people chart the best way to reach them.

2. Foster Innovations

Innovation is about connecting ideas. Design thinking helps groups brainstorm, cocreate solutions and involve everyone to reach the desired results with innovations. It provides consistent principles to bring out innovative solutions for creating new product solutions or refining existing ones.

Design thinking process is a bottom up approach for creating innovative solutions. Companies use design thinking for innovations around: 

Process Innovation: Design thinking has proven immensely beneficial for simplifying processes, especially customer facing ones.

Product/Service Innovation: adding new product features or improvement in services can be carried out using design centric solutions. It gives a feedback loop to make customers driven choices for the product/service innovations.

Business model innovation: As companies look for alternate digital solutions for their customers, new business models are on the rise. For e.g. Tesla has adopted a new revenue model with prepaid revenue for energy. Tesla uses the 10 year prepaid revenue from customers to boost their supercharger network. The energy becomes cheaper for all the Tesla cars in the process.

3. Quicker Implementation

Design thinking helps companies build products or services faster than ever. The rapid prototype is pertinent in the fast changing technology world. Consumers play an active role in building and shaping products with feedback at the earliest stage.

Companies save a lot of costs by exposing their initial prototypes with customers and taking their inputs. Early stage changes and iterations are significantly more valuable than late stage changes when the product is in a matured stage. The design thinking methodology helps in establishing the product market fit by introducing the product to the early adopters. 

4. Change Management

When organisations adopt new business models or changing consumer behaviours, design thinking plays a north star in the transition. Change is often driven by a strong need. A case for business model change. For e.g. rental DVDs giving way to video streaming. 

When products and services are obsoleted due to technology, changes are the only means to survival and growth. With the buy-in from the top management, changes need to be implemented at the ground level. Design thinking offers a robust roadmap for organisations to analyse, understand and implement changes at the most granular level, yet keeping the top management on the same page.

Companies need to proactively evaluate their products and services for their customers. They need to proactively innovate, adapt to latest technological advancements and sense their customer needs. Design thinking helps them implement changes by collecting data, insights and inputs from relevant groups. It helps them remove filters from signals that come from either the teams or customers to evaluate things objectively & act faster than the changes.

5. Empathy for Customers

Empathy for customers is at the heart of building breakthrough products and services. Design thinking starts with a customer centric approach. The needs of the customers and the users of the system are used for identifying high leverage activities.

The design thinking model allows companies to interact with customers and users prior to building the solution. The feedback from real people who need to use the system drives its development. The initial prototype is improved continuously with ongoing development as per the usage of the system. 

Design thinking helps customers to communicate their aspirations, desires and needs. It helps connect with real people and their needs before building things for them.

6. Stickiness & Loyalty

Design thinking approach uses the feedback mechanism, frequent product iterations and strong value proposition for customers to drive higher engagement and customer loyalty. The stickiness factor is attributed to the fulfillment of specific needs for the customers. Design thinking drives higher engagement and helps companies track customer usage patterns, user interactions and deliver core customer needs. 

A rich product or service experience increases customer engagement. It helps lower entry barriers for adoption, helps customers accomplish what they have to and provides great ROI for the efforts spent by them on the product. The best products are designed to provide an incremental functional value for its customers with time and effort. These products create an emotional rapport with customers, use triggers to elicit usage and achieve the highest impact.

7. Competitive Differentiation

Design thinking offers the complete overview of the big picture for organisations to evaluate their products and services. It helps them build competitive parity and differentiation. This approach provides feedback from relevant stakeholders to understand how their product or service compares with others. It helps companies craft better experiences and products by focusing on things that matter the most to the customers. Design thinking for business helps strategic alignment to answer questions like:

What is unique about us?
What problem are we solving for our customers?
Who is our customer?
How do we create value for our users/customers?
How do our products and services contribute to customer success?
What changes do we need to make to meet the unmet needs of our customers?
What’s most important for customers?
What do customers love about us?
Are the behaviours of our customers changing?
What changes are envisaged in our products/services to serve customers better in the short term, medium term & long term?
How do we generate value driven revenue models for our products/services?


Kreyon Systems is a design thinking software company. Our solutions are geared for improved business management with innovative solutions. If you need any assistance or have queries for us, please get in touch.

The post Why Adopt Design Thinking for Business Management  appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.

The customers today expect a high level of care and attention in the products they use. The user experience and customer expectations keep rising in the digital world. Many leading companies are adopting design thinking to create products and services with a customer first to thrive in the technology driven world.

Design thinking is helping companies create end to end customer experience, crafted with empathy for end users, encourages feedback for constantly improving products and services.

The design thinking approach is leading to improved outcomes for shaping winning customer experience. It is also increasing adoption of products and services due to superior user experience and intuitiveness.

Many Companies like ABN Amro Bank, Bank of America, Pepsico, Google etc. are leveraging design thinking to build holistic solutions for users. Some of these organisations are incorporating design thinking in their core processes to build user friendly solutions.

Design thinking is reshaping the culture, aligning teams with right priorities and democratising the way great solutions are engineered.

Here we look at the design thinking led skills that can enhance and shape end to end customer experience:

1. Customer Journey Mapping :

Design thinking forces teams to reimagine things from the users’ context. The end to end customer journey is visualised using design thinking. How customers use the product or service and effortless interactivity drives the processes.

Brands are using design thinking to create the end to end customer journey. For e.g. banks are using self service apps for customer feedback and financial services. These apps are changing the way consumers interact with a bank.

2. Addresses Core Pain Points for Customers :

The most important benefit of using design thinking is that it addresses the core issues and pain points that need to be resolved. The solution is centered around the key customer requirements and pain points.

The various data points are analysed before and after sales, surveys are conducted to zone in on the customer needs, inputs and challenges.

The customer journey is mapped and every touchpoint is analysed to provide solution that makes user experience frictionless. The emphasis is on understanding user environment to provide a solution that addresses the core challenges and solves them.

3. Means to an End :

Design thinking works backwards, it figures out what the customers wants and then creates the specific steps to achieve it. It uses technology as a means to an end. It uses digital technology for achieving great customer experience.

The ultimate idea is that customers accomplish what they want with ease. The core business processes are augmented digitally to make customer journey effortless.

4. Experiment Until You Get it Right :

One of the core tenets of design thinking is constant improvement. You need to experiment with many approaches, take customer inputs and ideas before converging to the best customer experience.

Companies use design thinking for creating ever improving experiences for them. Whether it is the banking self service apps, self service passport centers or booking a ride on an app, designs create fluid customer journeys.

When you try something new and innovate, it is easier to retain customers.  

A company that is constantly experimenting and innovating for its customers always remains ahead of its competitors.

5. Empower Employees :

Great customer experience cannot be all driven by technology. Even in the age of AI and Machine Learning, human interactions matter. Design thinking is a collaborative framework where teams can execute ideas and contribute with absolute freedom.

Big brands use design thinking for setting clear expectations and empower employees to take decisions for creating the best customer experience. Designs make client’s requirement and needs clear to the team. It makes everyone in the team connected to the mission and they know what is expected of them.

6. Leverage Power of Designs for your Business :

With the rise of digital technologies, businesses are changing dynamically at a frenetic pace. Design thinking enables organisations to evolve and adapt faster to consumer needs. The consumer expectations are driven by ongoing innovations and changes in the world.

Design driven approach enable organisations to build fresh solutions, think visually, create feasible ideas and remain flexible enough for constant improvement.

7. Dynamic, Vibrant and Efficient Workplace :

Organisations that drive the future need to be flexible enough to accommodate changes themselves. They must be on the lookout for new ways to deliver greater value for clients and customer.

Design thinking creates a cultural revolution where everyone can be part of innovation. Everyone in the team is connected to the core mission of building better customer experience and do whatever it takes.

The end goals and user needs shape the products and services. The team is also prepared for iterations and understands that the goal is to build truly stunning solutions for your customers.

Conclusion: 

Kreyon Systems is a software company with great expertise in building design thinking software products and solutions. Please feel free to reach out to us on how your business can benefit from design thinking and build delightful customer experiences.

The post How Design thinking Can Shape end to end Customer Experience appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.

UI & UX are emerging as influential marketing and customer service tools for digital products. User interface introduces your product or application to the world.

A great user experience leaves them with a great impression, it makes your product or application usable and helps you win more customers.  

Every visitor that uses your product or service is a potential customer. The UI and UX designs create the first impression for your brand, they help you turn the visitors into loyal customers.

According to Google research, 26% of all installed apps are used only once. The main reason for this is poor UI. On the other hand, well designed products and apps are largely responsible for retaining as well as attracting customers.

Technology is rapidly changing things around us. UI and UX are not far behind. Here, we evaluate the top 7 trends that are dominating the UI and UX trends for web design and digital products.

1. Banner Image or videos for Landing Page:

Banners for websites with big images or eye catching videos capture the user’s attention in the first few seconds of the interaction. Whether you’re introducing a product, service or your business.

An impressive banner can contribute emphatically to the visual appeal & content of your portal.

Banners are great elements in setting up expectations, conveying the core message and winning the visitors.

A good banner design is informative, emotionally engaging and introduces your product or services with aplomb. Prominent banners:

• Create a strong branding
• Convey the core message with great visual presentation
• Create a stunning impression and captivate users
• Set the theme, mood & make your offerings appealing
• Demonstrate the value proposition for the users

2. Voice Enabled Interfaces:

With the rising voice enabled applications, the UX of voice is a crucial component in any UX design. Voice interactions enable the use of voice to help the user understand the functionality of the applications to get things done.

Google voice search, Alexa, Cortana, Siri are great examples of voice enabled applications. These applications are meant to provide great customer experience and evolving fast to provide an alternative to the
screen based design interfaces.

Many enterprise softwares, web applications and other products are also driven by voice interactions. The idea is to design the interface in an intuitive fashion that provides peace of mind solutions to the users.

For e.g. These voice activated apps can take voice orders, buy you grocery & lunch from the nearest outlets.

3. Bold and Attractive Typography :

Well-designed and attractive typography is always in vogue. It’s hard to beat great typography, because it uses text content in creative ways to a brand’s message.

The quality and choice of fonts for the designs are important elements for a strong visual presentation. The three essential elements of typography include legibility for distinguishing characters, readability for clarity, & aesthetics for creating impact & delight.  

4. Animated Graphics :

Animations never fail to catch users attention. The animations can be used for story telling or conveying the central message of the portal.

There is something attractive about cartoons animations that creates bonding with users.

Interactive animations using photos, fonts, buttons and GIFs are helpful for enticing users and creating a pleasant experience for them.

Airbnb used animations to convey how the site works. It was an instant hit with the users, it helped create a unique branding and at the same time made the users aware of what Airbnb was all about.

5. Native Mobile Experience :

Responsive designs are simply not good enough, until they’re tailored for native experience. Whether it is the text or the images, the web designs should appear app like on the mobile device.

Users should be able to seamlessly switch devices with consistent experience. The texts, font families, images, animations and videos should be done with mobile experience in mind.

As users get exposed to more web designs & apps, the usability aspects drive the adoption. The quality of user experience is very important. For the UX, Good enough is not good enough, it has to be standout.

6. Creating Impact with UI Components and Icons :

The UI components and icons are fundamental requirements in building a great digital experience. It is easier today to find lots of UI components and icons, thanks to Google.

Google provides a rich library of icons, fonts, typography, imagery and colors etc with its Material design resources. Whether you’re building a retail app, a software product or a dynamic website, Google Material design resources can be quite helpful.

Brands are also investing resources and building their own UI components, icons and distinctive layouts for creating a unique experience. The navigation, efficiency and rich interactions with the apps can be used for building exceptional software products.

7. Linear User Flow :

A linear user flow helps the users focus on one action at a time. It has a clear action step defined at every stage. For e.g. when you book a taxi using Uber or Ola, you select your destination in the first step, your pick up point in the second and book the taxi in the third step.

It makes things very easy for the users to have only one action item per step. The concept of linear user flow makes the applications intuitive and seamless for the users.

Any great product or design ultimately helps users to accomplish what they want. The ease and effectiveness with which users can get things done goes a long way in making the app or the product successful.

Conclusion:

Kreyon Systems uses UI and UX designs for software product development and charting digital transformation journeys. Design thinking is playing a bigger role in building products and simplifying user journey. The power of design cannot be overstated as they shape the digital products and web experiences to greater heights.

The post UI & UX Trends for Web Design appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.

The post 10 Tips for Improving UI & UX for Enterprise Software appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.

Digital transformation is a necessity for organisations; and design thinking is helping them to reimagine their business in the digital context. IDC estimates that 40 percent of all technology spending will go towards digital transformation; with enterprises spending in excess of $2 trillion in 2019.

The success of the digital transformation depends on meeting the key objectives of the business. With design thinking, there is great emphasis on deep understanding of the customer environment, solving the most important problems for them and taking regular feedback for improvements.

Design thinking methodology resonates & brings together top management, customers, employees and all stakeholders for a successful transformation.

Here we evaluate some of the ways design thinking helps with digital transformation:

1. Customer Expectations :

Digital transformation is about your customers more than it is about your organisation. Companies need to bear in mind that meeting customer expectations is a sure fire way to succeed. Design thinking understands and solves problems for customers.

For e.g. one leading bank in Europe recently revamped their customer support system. Before starting the process, the key objective was to reduce the customer service hold time. The current hold time was 150 seconds and the goal was to bring to less than 40 seconds across all customer communication channels.

2. Key Tasks are Clearly Defined :

When the work and deliverables are clear, the team is empowered. A lot of times organisations spend too much time analyzing the requirements of various business units and ultimately end up without clear picture of what needs to be done.

The design thinking methodology starts with the end goal and clearly defines what is needed from the team. It brings everyone on the same page. For e.g. customer hold times across channels should be less than 40 seconds gives a clear picture of what needs to be achieved.

3. Alignment of Client and Business units :

When organisations are large, it is sometimes difficult to communicate with other teams and business units. With digital transformation, everyone is interconnected. Teams across business units are in synchronisation and know what they are working on. Early and regular client communication and feedback keeps everything on track.

4. Clear Milestones :

The work involved in complex projects can be quite overwhelming. The digital transformation can be a difficult process, if it is not channelized diligently. The design thinking approach establishes clear milestones that need to be reached in a given time. The ongoing work is shared with everyone involved in the process in an agile manner. The clear milestones and delivery plan is communicated to everyone involved in the process.

5. Handling Changes & Transformation :

How does your customer journey change in the digital world? The customer interactions, on boarding and service channels are changing fast in the technology driven world. Managing changes with consistency across various channels requires a solid strategy. Design thinking is a great tool to help companies adapt and transform themselves in line with their consumer needs.

6. Customer Involvement :

The real users or the customers are crucial to the success of the transformation. What needs to be achieved must be evaluated in the customer environment with regularity. The customer feedback is incorporated to make the final product delightful for them. The products and services are engineered to meet the desired experience for the customers.

7. Explore Digital Innovations & Approach :

Design thinking software helps businesses to remodel their offerings with digital innovations. The digital innovations are always mapped to the customer needs. While companies are looking to improve efficiency, reimagining their products and services with digital innovations, design thinking cares about customer’s life.

For e.g., Customer complaints and queries are now handled using chatbots. These chatbots are able to handle generic customer queries and eliminate majority of the service calls with satisfied clients. Only less than 25% are handled by human support executives leading to reduced customer waiting time for calls.

8. Indispensable for leaders :

Disruptive technologies change everything very quickly. No business leader can afford to overlook the digital transitions. Leaders are looking at ways to deal with the complexity of business and find new and more potent ways of getting things done. Business as usual approach doesn’t work any longer.

Design thinking is an emphatic tool for leaders of the digital world. It helps them communicate with more empathy, discover new opportunities and create an inclusive environment. It makes everyone feel empowered to contribute and offers solutions.

9. Visualise Key Performance Indicators :

Design thinking approach is crucial in visualising the right metrics for performance. The visualisation of the key performance indicators, deliverables and insights from integrated data help companies to focus on the right priorities.

The priorities are visualised dynamically considering all parameters using artificial intelligence and machine learning. Data with the right designs can make organisations proactive. The right designs are important to trigger the right actions.

For e.g. how long does it take to register a new customer in a bank? The industry average is taken as a guideline to indicate the performance of a particular financial institution. The key performance indicators are clearly visualised setting a clear direction on the goals.

10. It’s a Journey :

How businesses are run, connect with their customers and create value for them decides their fate. The digital transformation is an ongoing process to discover the best ways to create value for everyone involved. The constant evolution of an organisation based on industry insights, latest technologies and customer expectations make it successful. Design led approach helps organisations to zone into the right focus areas and deliver compelling value.

Design thinking creates experiences to merge the digital, physical and the product/service offerings. Design led approach makes digital transformation seamless, whether it is managing integrations or migration of data. The end result is an enjoyable & seamless experience for the customers. It helps organisations to measure the right metrics and ensure successful digital transformation with improved customer engagement, efficiency and growth.

If you are looking for the best software company for implementing your digital solutions, please get in touch with us. Our design led innovation in software product development is helping clients create globally scalable digital transformation solutions.

The post 10 Important Reasons to use Design thinking for Digital Transformation appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.

This infographic illustrates how design thinking process works. Kreyon Systems is a leading design thinking solutions company, please get in touch with us for any assistance.

The post Design Thinking Solutions appeared first on Kreyon Systems | Blog | Software Company | Software Development | Software Design.