Evaluating the ROI of CRM implementation can be a tricky proposition. When you consider the costs of implementing a CRM solution, it’s easy to see why some businesses struggle to make the return on their investment.

Despite this, CRM is such a useful tool for businesses of all sizes and industries that it’s worth making the effort. After all, if your company isn’t using customer data to its full potential, who else will? With that in mind, it’s important to understand how you can evaluate the ROI of a CRM implementation.

But how do you know when you’ve got your implementation right? Keep reading to find out more about evaluating the ROI of CRM implementation, as well as other considerations that you should take into account before investing in a CRM solution.

Figure Out Why You’re Investing in CRM

Before you start looking at the numbers behind your business’ CRM solution, it’s important to understand why you’re investing in CRM in the first place. CRM is designed to help your business achieve three main goals.

First, CRM is designed to help you gain insight into your customers’ behavior so that you can tailor the right products and services to each individual.

Next, CRM is designed to help you build strong relationships with your customers so that they trust you and feel comfortable talking to you. Finally, CRM is designed to help you consistently track and act on the data that you’ve gathered from your customers’ interactions so that you can create a loyal, dedicated following around your brand.

Start by clearly defining your key objectives and goals for implementation of CRM system for your company. Some of these objectives might include improving quality of leads, enhancing customer satisfaction, increasing sales revenue, reducing customer churn, streamlining sales operations, or marketing campaigns.

Make sure your objectives are specific, measurable, achievable, relevant, and time-bound (SMART), tracking these can help you effectively gauge the returns from your CRM.

Evaluate Cost-Benefit Analysis

If cost-benefit analysis is one of the first steps that you take when deciding whether or not to invest in a CRM solution, you’re on the right track. CRM allows businesses to create a comprehensive picture of their customers’ behavior that allows them to predict customer behavior and tailor products and services to specific customers, as well as create a loyal following around their brand.

To help you evaluate costs and the benefits of a CRM implementation, you’ll need to create a spreadsheet that tracks the following costs and benefits: The initial cost of implementation, annual implementation costs, value per customer, cost of acquiring a new customer, cost of retaining a current customer, cost of losing a customer, cost of servicing a customer, sales revenue, costs for maintenance and support etc.

By using a CRM system, you can determine the benefits for above metrics tangibly before and after implementation for a given timeframe. Once the baseline metrics before the CRM implementation are established, it is easier to measure the changes after the CRM implementation.

Determining ROI of CRM implementation

Now that you know a little bit about the costs and benefits behind a CRM implementation, you can turn your attention to determining the ROICR for your CRM implementation. What you need to do is take the information from your cost-benefit analysis spreadsheet and use it to calculate the cost of acquisition, retention, and the value of each customer.

Then, you’ll need to add up the costs of acquiring, retaining, and losing customers, as well as the costs of lost leads and potential revenue. After that, you’ll need to take that data and apply it to the numbers from your CRM implementation spreadsheet.

To calculate the ROI, subtract the total costs of the CRM implementation from the total benefits, and divide the result by the total costs. For example, if the total cost of the CRM implementation was $200,000, and the total benefits were $300,000, the ROI would be 50%.

Intangible Benefits & Results

Apart from the quantifiable benefits, there may be other intangible benefits of CRM implementation that are difficult to measure yet valuable. These could include improved employee productivity, ease of doing business, employee morale, improved customer experiences, enhanced customer perception & increased brand loyalty.

Finally, evaluate the results of CRM implementation & assess whether you have achieved your key objectives and outcomes. If you have not achieved your desired objectives, identify the reasons why & continue tweaking your CRM to achieve a continuously evolving organization.

Conclusion

In the end, the best way to evaluate the ROICR of a CRM implementation is to take a critical look at your business and determine which goals your CRM solution will help you achieve. After doing this, you can use your cost-benefit analysis spreadsheet to help you determine the cost of each goal and the benefits that CRM can provide.

A good CRM implementation will impact and improve the bottom line of an organisation by improving its business and sales efficiency. You can make sure that your implementation is worth the time and effort by proactive involvement, feedback and progressive improvements.

Kreyon Systems offers CRM development services for clients as per industry demands. If you need any help with  customizations & development of CRM software for your business needs, please reach out to us.

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In every content strategy, the goal is to get your content seen by more people. This will help you bring in more website visitors, and in turn will bring in more interest for your company.

Before putting together your content, there are a few things that you need in place to build content that will rank well in the search engines. This post is going to cover what should be analyzed before and during the writing process to rank your content higher and be sure it is seen by as many people as possible.

1. Perform in-depth keyword research

The first thing you should do before writing your content is some comprehensive keyword research. If you skip this part, no matter what you do after it, your content will most likely not be seen by anyone.

You need to look for keywords that would be beneficial for you to rank for, but also keywords that are attainable to rank for. The best way to do this is to find keywords that have a high enough volume that will benefit you, but also not too much competition.

Using tools like the Keyword Planner, Ahrefs, and Ubersuggest will allow you to determine the estimated search volume, cost per click, and competition for keywords. Using these metrics to determine which keywords to target can be helpful in your content strategy.

2. Analyze ranking competitors

Another thing that should be done before writing the content is to analyze your ranking competitors. These are the websites that currently rank in the top ten for your target keywords. Here are some questions to ask yourself when analyzing these websites.

– Who is ranking in the top ten?

Through keyword research you should have a pretty good idea of the competition of your target keywords. Looking at what sites are currently ranking in the top ten will help you better understand the competition level. If these sites are all high authority, recognizable sites, there is a good chance that keyword will be relatively difficult to rank for.

– Why are they ranking in the top ten?

This question is a little harder to answer, but not impossible. Take a look at their page and check out everything on this page including:

• How in-depth they go on the topic
• How long their content is
• Types of media they use
• How many times they use the keyword
• How many images they included
• How many backlinks they have

These are all indicators of reasoning why they might be ranked in the top ten for your target keyword. Understanding why these pages are ranked high will help you rank your own content in the top ten as well.

– What can you do to make your content better?

Google’s number one goal is to provide the best user experience for their users. This will keep their users’ trust and then they will continue to use Google. This obviously means that they do their best to reward high quality content.

Try to think of some ways that you can provide more value than the pages that are currently ranked in the top ten. This might be including more helpful images, or maybe going even more in-depth than your competitors. You have to give Google a reason to rank your page higher, and there’s no better reason than to create better content.

3. Use helpful multimedia resources

It’s no secret that including multimedia in content helps your rankings, and it makes sense. How many times do you leave a page because it just has a block of text? Including images and videos will provide more value than just having text on your pages.

4. Build content that is easy to consume

If your content is difficult to consume, then there is no sense of bringing users to your page, because they will likely leave right away. Here are some ways to be sure that your content is easy for users to consume.

– Use short paragraphs

Nobody likes to read big chunks of text. Using shorter paragraphs is the first easy step to making content easier to consume. It gives users a quick mental break between each paragraph, and it will make it much easier for your website visitors to understand and retain.

– Break up text with images and videos

Images and videos are a great way to provide extra value to your website visitors. It’s also easier to stay focused on media versus just plain text.

Even if your images are purely for visual purposes and don’t provide any extra real value to users, it still takes a similar effect to using shorter paragraphs. It gives users a mental break where they can check out the image quick before moving on.

– Make sure content is easy to understand

Understand who you are writing for. If you are writing a more basic post, be sure to cover everything in detail so that your website visitors don’t get lost. On the other side of this, if you are writing about something more advanced, don’t hit too hard on the basics, as your readers will get bored.

5. Focus on providing value to your visitors

The best way to build content that ranks well is to provide value to your website visitors. Don’t write content, just so that you have content. Write content that will help your website visitors. This is the best way to get your users to trust your site and continue to come back.

– Takeaways

If you take anything away from this post, here are the most important things that I hope you can get out of this:

• To rank high, you need to have good content
• Find out why your ranking competitors are ranking
• Find ways to build content similar to the ones that are ranking, but make yours better
• Create a strategy for sharing content on social media
• When writing your content, make sure that you are putting together something that will be helpful for your readers.

If you follow these tips, you will have a much higher chance of building content that will rank well in the search results.

Author Bio:

Tyler Nalbach is an SEO specialist and owner of SEO Align. His goal is to increase organic traffic & exposure for brands.

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Digital content management is a process for storing and organising data of an organisation like files, information, documents, photos, videos etc electronically.  With the digital content, content sharing, collaboration, approvals, workflow, marketing can be done with ease and effectively.

A digital document management system provides a secured repository that facilitates the creation, management, sharing, and, impose business rules for digital assets.

The digital content management is instrumental in improving efficiency and effectiveness of business process services, improving internal communication, customer service and operations for organisations.

The digital content management can also integrate with other third party softwares like, Business Process Automation software, CRM system, ERP software etc. making it work with legacy components.

Enterprises of all sizes can use digital document system to create streamlined processes, distribute documents, images, and other digital media to synchronise work & staff collaboration.

Digital content management is a boon for marketing teams with real time updations regarding products & services available to customer representatives. The digital transformation is particularly useful with up to date information readily available with the sales and marketing teams when they need it.

1. Organization :

Digital document management creates an intuitive, secured, logical hierarchy for documents according to subject matter, date, ownership, or departments within the company.

The physical documents are almost impossible to maintain and take up huge space. But digital document repository helps companies to drill down and locate the content that is relevant in a timely manner.

The digital representation of documents and content makes it easy to organise things and locate the right information with minimal efforts.

2. Online & Offline Resources :

Content management system is high on priority for organisations. The pain point it addresses is creating a common pool of online and offline resources and documents.

A single integrated repository prevents duplication of information, segregates information and makes it available for the staff. The content management system can keep things up to date, track documents, manage auditory and regulatory needs for a company.

3. Provides Security :

The digital document management can enforce security with restricted and privileged access for information. By setting up permissions and different access levels as per roles and policies of a company, data can be secured.

The digital content management creates control over who has access to which information and provides guidelines on where and how to use documents.

Document management software ensures a trail of all revisions, access records and versioning is maintained for auditing purpose making the system foolproof and secured.

4. Convenient Sharing of Content :

Digital assets can be shared with ease. The documents can be shared across teams working together, the recipients can be alerted regarding the access of the document with a simple email or message. The digital documents can also have notes or action items on them. It makes sharing and coworking smooth.

Even large documents can be uploaded on the document repository with a simple download link. These links can also be made secured with an authorisation and authentication via email or mobile message.

5. Advanced Search & Archiving :

Searching physical files for retrieving data can be a nightmare, it often is in government departments and huge organisations. Digital is the only way to improve the way documents are stored, indexed, accessed and searched.

The digital document system can be tagged with the right keywords, names, location, QR or RFID codes for content tagging and retrieval. With advanced search options, organisations can easily locate the information they need instantly.

The digital document system also archives old data that is not in use anymore. It helps eliminate the unnecessary pile and clutter, however on need basis, the archived documents can also be accessed and retrieved.

6. Content Approvals & Workflow :

The key business process services in any organisation are driven by documents. When the documents and the workflow is digitised, it automates processes, operations and communication.

The workflow process involves setting up various processes like approval or rejection of a business document by a supervisor. The teams can collaborate intuitively, interactively and securely using workflow managers to accomplish more with ease.

7. Brand Consistency and Integrity :

Digital documents or assets help companies to keep their staff engaged, informed and interactively occupied. Whether it is marketing, sales, customer service, accounts management or project work, content management streamlined.

It creates a positive brand image and ensures consistency of communication across board. For companies of any size looking to organise, optimise and automate their operations, digital content management can transform things positively.

Conclusion :

Delivering the right content to the right persons at the right time is crucial in business. Many organisations use digital document as the first step towards digital transformation. Kreyon Systems is working with enterprises and corporates to streamline their content management. Please get in touch with us to learn more on how we can help you.

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The way people consume news today has changed with digitization. Traditional newspapers and media platforms are now looking at ways to keep pace with disruptions in the industry. The Media Industry is looking at digital avenues to attract and retain its readership.

Design thinking is helping media industry revive its quest for keeping pace with digital disruptions. People want news as it happens. Anything that is relevant and important to them should reach them in an instant, anytime & anywhere. The technology trends are remodeling the media landscape. Here we look at how the media industry can use digitization and design thinking to reinvent itself:

1. Use Design Thinking for Content Layouts :

The way people read news has changed with digital platforms. Today users spend most of the time online reading content on their mobile and tablet devices. Design thinking helps creating digital news platforms that can serve the needs of the readers. The layout of the news portal can be tailored according to the reading habits and preference of the users for fluid information flow. The content layout for the news can be chosen by users as per their preferred reading habits.

2. Digital Platform for News :

The digital platform can deliver news updates realtime. These platforms can be update at a higher frequency than traditional media platforms. The trending topics change quite frequently through the day and digital is the only way to stay updated for the users. The digital platform can provide instant news updates to the users. The digital platform can also enable faster publishing & reach a wide audience.

3. Personalization of Content & News :

When users access the news portal, they can receive the contents tailored according to their preferences & history. The personalization of content is very important with so much information overload. The users can select the categories, topics, and even content sources from social media to get tailored news. They can also choose the news layouts that they prefer.

4. Managing Variety of Content :

Today the media industry relies on multiple types of content for reaching the users. They use high resolution graphics, videos, articles, ebooks/magazines, Infographics, polls, animations etc. All this can be managed quite efficiently with an online platform. The interactive content is integral to keep the consumers engaged today.

5. Social Sharing :

The digital news papers can be generated for the users based on the topics of their interest. Every user can get the personalized copy of the e-paper according to their preferences. The users can also share this personalized copy of the newspapers using a web link on social media networks like FB, Twitter, G+, Whatsapp etc. This creates a unique and compelling social sharing experience.

6. Targeted Advertisements :

The digital platform gives access to specific demographics that advertisers are looking for. Brands can get more mileage from their ads on digital media by choosing the right age group, country, location, time and users. The advertisements can be placed in contextual settings. The targeted reach and advertisements can delivery much better ROI than traditional media.

7. Expansion and Reach :

With the digital platform companies can serve a wide range of locations and target a wider readership. The cost of expansion and improving the reach is minimal. The companies can also use the same digital infrastructure to expand to other locations. Some of the media companies curate content to serve their readers from specific geographies and particular topics.

8. Digital Magazines :

The content on the portal can also be used to launch digital magazines. The digital editions can be made available to the subscribed users. The engaging stories and most powerful content can be segregated based on popularity metrics to create automated digital editions. The digital magazines can be shared on social media, push notifications and newsletters etc.

9. Online Marketplace & Groups :

The digital edition of the news paper can also facilitate online marketplace and groups for users. For e.g. sales or rental information for house, cars etc can be posted online, obituaries, classified ads etc can be covered in the digital newspaper. The digital edition can also provide provision where users and groups can post content or news items to the portal.

10. Data Analytics for Key Metrics:

The digital platform allows the media companies to track its data minutely. With data analytics, companies can analyze the user demographics, the most popular content, type of content, key locations, topics, most popular times, traction for advertisers etc. The complete administrative activities of the media company can be managed using digitization. A digital platform allows rigorous analysis of data and key performance indicators to be tracked closely.

The media companies are embracing design thinking and digitization to meet the needs of their consumers. Digitization of media industry has changed the way how content is created, distributed and monetized. The digital technology has created a wealth of opportunities for media companies and brought new avenues.

Kreyon Systems is helping media companies to modernize the way they operate, provide them end to end software solutions to improve their reach and growth. If you have any questions or comments, please reach out to us.

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This infographic contains digital marketing trends relevant to promote your brand in the digital age.  This is updated in 2019 as per the latest social media trends, digital marketing benefits & techniques. Please get in touch with us for digital marketing services.

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Digital marketing features can benefit your business. Adopt a strategic approach and learn how digital marketing services can make a difference to your business. Digital marketing features involves reaching the right audience in a non intrusive manner to expand your business reach. If you need any assistance for digital marketing, please contact us.

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The boundaries between physical & digital are blurred. The old established businesses & companies are facing threats from unexpected quarters every day. Technology is powering businesses now. The rate at which these new companies are growing is alarming. Digital is the way forward. Marketing and the way products/services are consumed is also changing. Businesses who are making use of digital marketing are winning the market share, delighting their customers & leading the way.

61% of global internet users research products online, according to Interconnected World, Shopping & Finance. More than 86% of the consumers do a search to find out information about products/services they buy. An overwhelming percentage of the customers say that their buying decisions are influenced by online & social media reviews.

The goal of marketing is to reach people. At the end of 2014, there are more than 3 billion users on internet, as per Internet World Stats. Never in the history has there been any other medium which has connected people like internet. People are glued to internet these days. Digital marketing is a way to reach them. With digital marketing you can create an online brand & visibility to generate great business opportunities globally. A look at how some of the top brands are excelling in digital marketing:

1. World Class Website

Your website is the global headquarter of your business. Top brands invest in optimising their digital presence to make an impression on their consumers. The websites are designed with customers in mind. A great website helps to develop trust, loyalty & globally visibility.

2. Create Compelling Content

The ability to plan, strategize and execute your brand’s story across the digital medium can have a ripple effect on your business. Make simple content that is easily readable. Concise articles, Infographics, tip sheets, checklists & videos etc can help you to pull visitors to your website. The successful companies maintain information pool & share information with their consumers. This helps them attract visitors & qualified traffic.

3. Social Media Strategy

Social media channels are great way to reach your consumers. Companies which post attractive content, thematically designed for their potential customers are able to convey their brand’s message. The frequency of posts are generally kept between 1 to 5 per day. The same content can be posted from the FB, Twitter, LinkedIn, G+ accounts. The content that is attractive is shared by visitors helping generate more impressions for your brand.

4. Drive Relevant Traffic

Social media posts, content on the blog & all communications should be geared to bring relevant traffic for your website. The keywords to promote content are carefully chosen to captivate the consumer’s interest. The top brands also monitor their competition closely. They look into the keywords their competitors use for digital campaigns and improvise accordingly.

5. Make Business Easy

Facilitate everything to ensure business can be generated online. If the customers can find the relevant details they’re looking for on your website and order a product/service, it will show in your business results. Help your customers to do business online.

6. Regular & Consistent Updates

One of the easiest ways to create an online following is by posting daily content for your visitors. The regularity of posts keeps your visitors come back again. Schedule your posts on all social media channels like Twitter, LinkedIn, FB & other social media channels. Regular & fresh content updations also help to build a loyal following of visitors for your website or blog.

7. Customer Service

Personalised experience for customers on all digital touch points develops brand loyalty. Consumers expect companies to service them on all avenues where they are present. A huge number of consumers especially the younger generation use social media channels, messaging apps & other online media to connect with brands. The companies which are proactively serving their customers on digital medium are moving ahead.

8. Measure & Optimise campaigns

The top brands regularly measure traction for their digital campaigns. They ask relevant questions & benchmark their progress with concrete numbers. They ask questions to gauge the ROI for their efforts. The key result areas are discussed beforehand & campaigns are run to meet the targets. Some of the key questions that affect the digital marketing campaigns are as follows:

What social media channels do you want to promote your product/service?

What is the traction you are looking for? Say how many likes, shares, tweets, visitors etc.

What is the time frame for your campaigns?

What is the number of web leads generated from your digital campaigns?

Social monitoring tools are also used to measure the impact of the campaigns to monitor the user trends & analyse web traffic. These indicators are helpful in optimising the campaigns to give better results.

Digital media can help you convey your brand’s story on why it exists & how it makes customer’s life better. It can also help you get valuable insights from your customers. Often they point out areas which need improvement. You don’t have to spend millions of dollar in research for that. The key outcomes of a successful digital campaign will allow you to service your customers better, have a global visibility, generate growth opportunities for your business & provide you measurable ROI.

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All-in-one marketing software helps you optimize your website to get found by more prospects and convert more of them into leads and paying customers.

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