Digital Marketing Strategy
The boundaries between physical & digital are blurred. The old established businesses
& companies are facing threats from unexpected quarters every day. Technology is
powering businesses now. The rate at which these new companies are growing is alarming.
Digital is the way forward. Marketing and the way products/services are consumed
is also changing. Businesses who are making use of digital marketing are winning
the market share, delighting their customers & leading the way.
61% of global internet users research products online, according to Interconnected
World, Shopping & Finance. More than 86% of the consumers do a search to find out
information about products/services they buy. An overwhelming percentage of the
customers say that their buying decisions are influenced by online & social media