As per Forbes, the average age of a fortune 500 company was around 75 years in 1955; today it is less than 15 years. It is declining steadily. Companies cannot go on for long periods without innovating or adding value to their customers. Disruption is the new normal now. Businesses are looking for levers for maximising opportunities for innovation; improve customer service, increase growth, efficiency & profits. Technology is an enabler to achieve these.