No matter what industry you’re in, UX design could be the difference between a lackluster online presence and one that generates meaningful leads. Studies have shown that website users are quick to click away if something doesn’t immediately catch their interest. That makes the UX design and visual appeal of your site vital.
UX design can convince users to stick around, but the ultimate goal should be to convert website users into paying customers. Doing this really centers upon marrying your website’s design with a pleasant customer experience; from their first click onto your website, a customer should have an easy time navigating and finding what they need. If you’re looking to improve your website conversions, here are a few ways you can improve the UX designs & customer journey on your site.