What makes a brand iconic? While there is no secret bullet point that can answer this question. There are patterns depicted by top companies, which make people fall in love with their brands. One of the hallmarks of these iconic brands is that they use fascinating designs to capture the attention of their users. The top brands of the world, Apple, Coca-Cola, Nike, McDonald’s, etc. use stunning visuals and designs to please their customers. Design innovation plays a crucial role in building an iconic brand. Here is a look at how companies use design innovation to build iconic brands.
The world is changing faster than ever before. Companies today are facing the heat when it comes to the disruptions brought by technology. The rate at which the market dynamics change make it tough for companies to relax. What is ruling the industry today may become obsolete tomorrow. The consumers are having plethora of choices. So, how can a company stay relevant, handle the pressure of competition from unknown quarters and stay abreast of the latest changes? The most successful businesses are prepared to handle change, they innovate and evolve with trends shaping the world.