The way people consume news today has changed with digitization. Traditional newspapers and media platforms are now looking at ways to keep pace with disruptions in the industry. The Media Industry is looking at digital avenues to attract and retain its readership.
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The boundaries between physical & digital are blurred. The old established businesses & companies are facing threats from unexpected quarters every day. Technology is powering businesses now. The rate at which these new companies are growing is alarming. Digital is the way forward. Marketing and the way products/services are consumed is also changing. Businesses who are making use of digital marketing are winning the market share, delighting their customers & leading the way.
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