The customers today expect a high level of care and attention in the products they use. The user experience and customer expectations keep rising in the digital world. Many leading companies are adopting design thinking to create products and services with a customer first to thrive in the technology driven world.
Design thinking is helping companies create end to end customer experience, crafted with empathy for end users, encourages feedback for constantly improving products and services.
So, you have an amazing idea? And you want to build a great business around it. The first thing you can do is talk to your potential customers and see if they really need your MVP. Design thinking encourages you to define the problem precisely & seek inputs from the customers early on.
The best way to know if you are really solving an important problem is by talking to your potential customers. Once your core product idea is validated, you can then get started with your MVP development process. An effective minimum viable product delivers customer value.
Digital transformation is a necessity for organisations; and design thinking is helping them to reimagine their business in the digital context. IDC estimates that 40 percent of all technology spending will go towards digital transformation; with enterprises spending in excess of $2 trillion in 2019. Read More “10 Important Reasons to use Design thinking for Digital Transformation”
The way people consume news today has changed with digitization. Traditional newspapers and media platforms are now looking at ways to keep pace with disruptions in the industry. The Media Industry is looking at digital avenues to attract and retain its readership.
Read More “Design Thinking & Digitization for the Media Industry”